A Little Background
To the novice, search engine promotion may appear to be quite simple. Make a web site, submit it to the search engines, and watch the traffic pour in. There was a time when it was that easy, but that time came and went in the mid 90’s.
As more and more web sites were indexed by search engines, it became increasingly clear that in order to get to the top of the searches, you needed to make pages that were optimized to be read well by search engine spiders. In the beginning, it was a simple task: Choose your keywords, throw them all over your page, and submit your site.
Many people tried to trick the spiders by hiding their keyword text on the page, making optimized redirect pages, and so on. This was great for a while, but the search engines realized that this practice was making their search results irrelevant. So most of them wrote complex algorithms designed to detect this kind of abuse and punish the abusers.
Today, the chances are that the keywords you wish to target get millions of search results, so the goal of getting that top 10 or 20 position is more difficult than ever. Furthermore, there are thousands of search engine promotion and optimization firms helping webmasters compete for those spots, each of them with a bag of tricks up their sleeve. The problem is that unless you have a $10,000+ budget for such firms, you won’t get very far with most of them. So what are those tricks, and can you perform them yourself? This collection of articles outlines the tricks used in the industry and tells you how to use them. All you need to invest is time.
Guaranteed Top 10 Position! Or Not?
You see the sites, you get the spam. Everyone is ready to guarantee a top 10 position. So how do they do it? The first secret we will reveal is the numbers game. The more search results there are for a keyword combination, the more difficult it will be to get the position you want. Think about it: What if 20 companies approach 20 SEO firms with a web site they want to appear in the top 10 with on the term ‘COMPUTER’. At best, only 10 guarantees can be met, and that is assuming none of the other 83,000,000 results beat them! The more honest firms will talk you out of such a popular or vague keyword, otherwise they won’t take your account. Others will simply play the numbers game, and recognize that if they meet their guarantee even one out of 10 times, they are making money. Now, if they get you to target ‘polka dot computers’, it may be an easy job. In fact, we can grantee that you can get a #1 position on that one without reading this article.
Ready To Be An SEO Pro?
If you read every page of this website, and take it all in, you will have more knowledge under your belt than 99% of the search engine optimization professionals out there. If you apply what you learn here, you will have every chance to achieve the positions you desire as any SEO firm. We are not saying it is simple. It will require time, patience and work… but you can do it.











