You Can Help Engines Get To The Point
If you use Cascading Style Sheets in the design of your web pages, you can move much of the code out of your page. The style sheets can keep you from having to define colors, fonts and many other visual elements of your page over and over. The result is that each page is much smaller in terms of size, and the actual content that the search engine will read is a larger percentage of the overall page.
Some of the spiders will judge your site, in part, on what percentage of the overall page they were able to actually read. The more they can read, the better. So by moving much of the unreadable code into a CSS (Cascading Style Sheet) file, you can increase your chances at a higher position.
If you don’t know how to do CSS, most HTML editors have options have CSS wizards that make it a snap. You just need to use them.